Adwords will now display your ad on keywords that are a combination of consecutive searches. This means if you do a search for "pools" and then do a second search for "hats" you will see the top ad for PPC is an ad for "swimming caps."
What does this mean for you? It means that if you have a variable text ad triggered by a keyword, your ad may be displaying text that you never intended it to display. It also means that you may want to opt for phrase matching with most keywords if you are on a tight budget.
Chances are very high this is costing you money right now. Do a search query report in Adwords and look at the long tail of strange keywords that show up.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment